Today 94% of consumers and businesses get on the internet before buying a product or opting a service. They usually type in their keywords for search and are provided with a list of relevant websites. In turn, people tend to click on whichever website links appear at the top of the list as it suggests a good match to whatever you were looking for. According to studies, it is understood that if you do not make it to the top of these lists among your competitors, your chances of reaching your customers could be low.

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