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Tracey Thompson

WoW Board Member


Vine Lore

Tracey Thompson is President & CEO of Vine Lore, a boutique fine wine and craft spirits beverage brokerage based in Salt Lake City. Her strengths include sales & marketing with a focus on activating brands and building strategic partnerships within the wine and spirits industry for nearly 20 years.


Tracey co-founded  Eat Drink SLC, Utah’s premier food and wine event that celebrates Salt Lake’s coming of age as a culinary hot spot and raises visibility about SLC’s finest culinary and cultural opportunities.  Net proceeds benefit nonprofits that enhance our sense of place, art, and community.


A native Bostonian, she calls Utah home after moving here 30 years ago to “ski for a winter”. After completing her undergraduate degree in business from University of Massachusetts, Tracey directed her focus in the food and hospitality industry. Tracey lives in the Avenues with her husband Stephen and two daughters. In her free time you will find her hiking in the foothills, spending time with family and friends, cooking, reading, and planning her next adventure.

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